About us



ROMA’S STORIES is a hybrid project that combines both digital technology and artistic content production, aiming to promote and celebrate the Roma community and its cultural heritage.

The first part of the project consists of creating various types of content (articles, a documentary series, a virtual photo album and an exhibition) in order to deconstruct existing negative stereotypes regarding the Roma community by promoting their cultural heritage, presenting their ethnic identity and ways of life.

Another part of this project is represented by the 5 days study visit, organized by the  Icelandic partners, where 5 young Roma people already involved in activities and organizations promoting Roma culture have the chance to participate in job shadowing activities and develop specific skills regarding the creative industries and cultural event planning.


Preparatory work visit in Reykjavik

  • The aim of this visit was the preparation and planning of activities and events included in the project.
  • Main subjects for the documentary series, the photo exhibition and album were also decided upon.


Researching the Roma community

  • This stage was dedicated to researching the Roma community and Roma people that could be participants in the 5 documentaries, the photo sessions and the job shadowing activity.            
  • The potential participants were contacted and they became familiar with the production team and the project.            
  • Collaborations with a number of NGOs or organisations focused on promoting Roma culture were started in order to promote the project locally and nationally and also to select the participants for the study visit in Iceland.


Building the digital platform

  • A very important step was building a digital platform for the project that is representative for the aim of the project, as well as appealing for the public.        
  • The platform hosts all the creative content created during the project (5 documentaries, virtual photo albums and a blog section for the articles), forms of artistic expression representative for the Roma community.


Creating the documentaries

  • The photo sessions and the filming are happening with the Roma people selected and following the working schedule.
  • The 5 documentaries have specific themes about Romani way of living and culture: “The life of the Transylvanian Roma community”, “Traditional Roma clothing”, “Traditions and events: birth, wedding, death”, “Roma community and religion” and “Romas and craftsmanship”.
  • At this stage, the documentaries are filmed, edited and processed.            


Study visit in Iceland (Job Shadowing)

  • For 5 days, the 5 selected participants travel to Reykjavik for a study visit.            
  • During this stage, the participants gain extended knowledge and specific abilities regarding cultural event planning, so they will be able to organize and implement projects and programs benefiting the Roma community back at home.
  • Here is also where meetings with different cultural, creative, social or inclusivity associations and organizations are scheduled, in order to promote future collaborations.

PROJECTS EHF is a consulting and management company that works with businesses from the creative industries. The company worked on different design, animation, advertising and event planning projects, while also having collaborations with the majority of big Islandic production companies, The Iceland Film Fund, The Ministry of Industry and Innovation and The Icelandic Film School.



23FILM is an independent company based in Cluj-Napoca, specialized in film development and production. The company’s portofolio consists of projects such as the co-production of features like “SNUPD: My name is Baftoi” and “Pup-o, ma! 2” and the production of “Friday the 3rd”, co-production of the short film “The Tower of Pisa” and production of the short film “Venus from the East”, documentaries such as „Dincolo de Lume” and „Roma Therapy” and an entrepreneurial education project, Transylvania Moviepreneurs.



The EEA Grants represent the contribution of Iceland, Liechtenstein and Norway towards a green, competitive and inclusive Europe. There are two overall objectives: reduction of economic and social disparities in Europe, and to strengthen bilateral relations between the donor countries and 15 EU countries in Central and Southern Europe and the Baltics. The three donor countries cooperate closely with the EU through the Agreement on the European Economic Area (EEA). The donors have provided €3.3 billion through consecutive grant schemes between 1994 and 2014. For the period 2014-2021, the EEA Grants amount to €1.55 billion. More details are available on: www.eeagrants.org and www.eeagrants.ro.

RO-CULTURE is implemented in Romania by the Ministry of Culture through the Project Management Unit. The Programme aims at strengthening social and economic development through cultural cooperation, cultural entrepreneurship and cultural heritage management. The total budget amounts to almost 34 million EUR. For more details access: www.ro-cultura.ro

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